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Plotting for BrandNew 2.0 September 16, 2009

Posted by Joanna Geary in Post-event.
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I would like to give a big thank you to those who turned up to the launch of BrandNew last week.

In the mix we had people representing brands as diverse as Coca-Cola, the UN, Carphone Warehouse, Grant Thornton, The Labour Party, Reuters, PayPal, Barclays Wealth and, of course, The Times!

The feedback I had from evenyone was also excellent. It appears I am not alone in questioning how brands can, through their employees and agencies, develop a genuinely social and interactive presence online.

As Adam Tinworth, head of blogs for Reed Business Information, put it in his lovely write-up about BrandNew:

If I had any doubt that companies were about to go through a profound cultural shift as they adapt to this new communications infrastructure, the quality of the questions being asked put that to rest.

I’m hoping BrandNew will continue to spark those converations and help support that shift. The second meet is planned for either the 7th or 8th October. I will confirm as soon as the venue is sorted.

I am also talking to some very exicitng figures in the branding world about how BrandNew can be best used to help brands exploring this change in communications.

Ideas include making the events invitation only, with recommendations from other invitees being the way you get on the list. This is not to make the events exlcusive, but more to provide a safe space for people to talk about some of the difficulties they face.

I am also looking at bringing in a monthly “mentor” – someone from a brand who is suceeding in social media who will lead a Q&A discussion session.

Let me know what you think of these, if you have anyone you would like as a mentor, or if you have any other ideas you wish to add!

Many thanks!