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BrandNew 2: October 8th, with special guest Michael Wolff September 30, 2009

Posted by Joanna Geary in Uncategorized.
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Michael Wolff

This month’s event will be held at the offices of Taylor Wessing.

Michael Wolff, co-founder of design and brand agency Wolff Olins, will be present to talk about his experience of brand design and to help kick-start some conversations about brand identity online.

Amongst many other achievements Michael created the Labour Party rose in the 1990s and  developed the strategic creation of the Citi identity for Citigroup.

This one will be an invitation-only event as places are limited. So, I’m afraid you will need to register to reserve your place by emailing me at joanna.geary[at]thetimes.co.uk .

Those who receive invites will also get  free entry afterwards to the Media140 Brand party, sponsored by Sun Microsystems.

Corporate blogging nears maturity August 14, 2009

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If you’re interested in the adoption of new technology, then it’s worth checking our Gartner’s annual Hype Cycle report.

Here is the graph for 2009:

More on the report can be found on Gartner’s website, but I think it’s interesting that whilst microblogging (such as Twitter) is on the descent to the “trough of disillusionment”, corporate blogging is looking near to mainstream.

Should you be represented by your logo or your people? July 27, 2009

Posted by Joanna Geary in Uncategorized.
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This is a very interesting debate that I got into the other day. When you develop a brand’s presence online what should take priority: the logo and brandname or the picture and names of the people that work for you?

These are two accounts from my previous job at The Bimingham Post newspaper. Firstly the Post’s own Twitter account:

PostTwitter

And secondly the Twitter account of Marc Reeves, editor of The Post:

PostMarc

@birminghampost has slightly more followers than @marcreeves, but I would argue that Marc’s followers have built up a far stronger association with The Post through their interaction with him. People are far more likely to warm to and chat with a friendly face than a logo, aren’t they?

However, does Marc really embody The Post brand? Isn’t he just representing himself? What if he says something that clashes with the Post’s identity? By having individuals represent your brand are you not failing to take reponsibility for what your company is trying to convey to the world?