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Who should be on our blogroll? July 28, 2009

Posted by Joanna Geary in Discussion Points.
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As this blog emerges blinking into the bright, shiny online world it is faced with a number of tasks.

One of the important ones is filling up its blogroll with links to first-class blogs by those working in and writing about brand management/social media strategy/corporate blogging.

Can you help us? Recommendations would be appreciated!

NB. Self promotional recommendations will not be accepted – nice try though Kenny! 🙂

Should you be represented by your logo or your people? July 27, 2009

Posted by Joanna Geary in Uncategorized.
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This is a very interesting debate that I got into the other day. When you develop a brand’s presence online what should take priority: the logo and brandname or the picture and names of the people that work for you?

These are two accounts from my previous job at The Bimingham Post newspaper. Firstly the Post’s own Twitter account:

PostTwitter

And secondly the Twitter account of Marc Reeves, editor of The Post:

PostMarc

@birminghampost has slightly more followers than @marcreeves, but I would argue that Marc’s followers have built up a far stronger association with The Post through their interaction with him. People are far more likely to warm to and chat with a friendly face than a logo, aren’t they?

However, does Marc really embody The Post brand? Isn’t he just representing himself? What if he says something that clashes with the Post’s identity? By having individuals represent your brand are you not failing to take reponsibility for what your company is trying to convey to the world?

Is professional twittering pointless, annoying and against the “new media spirit”? July 27, 2009

Posted by Joanna Geary in Discussion Points.
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Status UpdateWhat do you think? I’m curious to know before I put my two-penneth in!

Zappos – did PR win over social media openess? Does it matter? July 27, 2009

Posted by Joanna Geary in Discussion Points.
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The announcement that Amazon had bought shoe business Zappos in a cash and share deal worth $800 million, has left Adam Kleinberg, CEO of US creative firm Traction, spitting feathers.

Over the past few years Zappos has been building an enviable reputation as a company the knows how to use the web to build brand and a swathe of loyal customers. So much so, it has even launched its own subscription video service – Zappos Insights – to share its secrets… for a price.

It also recently launch a request for proposal (RFP) to agencies over Twitter.

It is the latter that Adam labels a pure “PR stunt” in a post on his imedia connection blog, claiming it was an exploitative move  aimed at impressing suitor Amazon.

From where I sit, Zappos greedily took advantage of agencies’ desperation to show Amazon why the should pay a premium for an online brand who just had to lay off 8% of their workforce. Seems to have worked.

Was it greedy to undertake the RFP publicly over a social network? Was it a PR move? Does it really matter if it was?

One of the main reasons that brands might look to use the web to become more transparent is, surely, to build trust between them and potential customers? If that is not in the realm of public relations, then what is?

Welcome to the BrandNew blog! July 24, 2009

Posted by Joanna Geary in Pre-event.
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Hello!

Welcome to the brand new BrandNew blog, the online home of the soon-to-be-launched BrandNew meetups.

We hope BrandNew will be a place for those who work representing brands online, allowing them the chance to network, share and learn.

A big thanks also goes to Andrew Hemmings who suggested the name BrandNew.

Our first event will be September 10th at Ember in Farringdon. We hope this will be a chance for you to help shape BrandNew and how it evolves.

In the meantime, if you want to get involved, or have any suggestions, please leave a comment below or drop me a line at: joanna.geary@thetimes.co.uk.

Thanks. Look forward to seeing you at the meets!