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E-Commerce Community: If You Build a Branded Online Community, Will Customers Come? August 7, 2009

Posted by Joanna Geary in Discussion Points.
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An interesting article from E-Commerce Community  identifying a trend amongst brands to adopt community elements on their websites.

That a growing number of consumer brands are transforming their existing static Web sites into interactive online communities is a trend that is not only recent, but also rapidly accelerating.

It also has some great, solid case studies from Motorola, Sage and Kodak.

**Found via e-mint. If you are a manager of an online community it really is worth checking out their fantastic mailing list.